Content → Leads Dashboard

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Joining GSC impressions, GA4 sessions, Domo lead/start attribution, and the WIN journey-mapping inventory.

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About this dashboard · attribution definitions (sourced from Domo)

Direct Conversion: user visited the content page during their lead-converting session. Direct impact on the conversion.

Assisted Conversion: user visited the content page prior to or during their lead-converting session. Some influence on the conversion.

Session→Lead CVR: conversion rate from a content-page session to a lead form submission.

⚠ APUS lead-attribution data source migrated from PAD → Salesforce on May 1, 2025. Pre-May-2025 trends may not be apples-to-apples with later periods.

Brand

Compare period

Direct Leads

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Domo · sum across articles

Assisted Leads

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Domo · sum across articles

Avg Direct CVR

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Domo · lead-weighted average

Avg Assisted CVR

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Domo · lead-weighted average

Coming next: GSC impressions and clicks, GA4 sessions, and Domo Starts. These require additional exports (and the GSC/GA4 syncs from the sibling team-dashboard). Once they land, the trend chart and three more KPI tiles populate here.

Period comparison · selected brand

Side-by-side totals for the two periods. A time-series chart will replace this once the daily trend export lands.

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Min leads in baseline

One row per URL. Deltas compare the two periods you chose above. Volume mode = lead-count change; CVR mode = conversion-rate change in percentage points.

URL	Baseline	Compare	Δ Direct	Δ Assisted
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